Work B**ch is the lead single for Britney's new album coming out in later this year.
Why is this so important? Well, for multitude of reasons, actually. First, in regards to pop culture, Britney has been regarded as a lead icon for quite some time. However, with recent mishaps, lackluster album sales, lack of impact in the pop culture (in comparison to Beyoncé, Lady Gaga, Katy Perry and recently Miley Cyrus), I am glad to say its #britneyb**ch back on top.
Her recent album, Femme Fatale is her least selling album which is her only album not to sell over 1 million copies, but the album did spawn 3 top 10 singles: Hold it Against me, Till the World Ends, and I Wanna Go.
If you haven't seen Work B**ch, scroll below and watch the video. While I feel that the choreography doesn't completely highlight Britney's abilities, it does go a good job of dismissing all the critiques, Britney is back, and you'll see a great show in Las Vegas. Britney recently signed a deal with Planet Hollywood and will be performing shows there for the next 2 years starting this December.
This video is great. Great imagery, over the top cinematography from the dancing in the middle of the dessert (a la Beyoncé in Baby Boy), singing in the middle of an enormous pool with CGI sharks I'm assuming. Also, what I love are the images with the women. The play on domineering woman by Britney with whips shows that she is ready to take charge. Basically, the image with Britney at the top of an inverted pyramid is her stamp on the Diva crown. She is back on the top of her game.
Some of you may not agree that her work is great, but what she is selling here is her brand, her image. Britney is 100% fit, look at those abs vs. Gimme More performance at MTV VMAs; in addition to the abs, she is dancing well, great costume changes, a good upbeat song, which I am ready to go clubbing to at any time or run some sprints.
Welcome back Britney Spears. You better Work B**ch.
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Mahalo for reading.
Until next time.
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